Employer Branding: The Town Choice

The development of a company’s brand to build trust between companies and consumers has always been a priority not only for the companies themselves, but also for the marketing specialists and the agencies responsible for transmitting that message. A well-known and respected brand can create regular customers committed to the company and the products it offers. See how Apple dominates the mobile device market, paying special attention to marketing with two objectives: brand and product development.

The benefits of the brand simply did not stop here

Companies now understand that the value, quality and trust associated with the company influence the demand for job opportunities within the company, creating a direct dependence on the quality and number of potential employees seeking to work in this company in particular. As a recent expansion of the marketing paradigm, the employer branding is the last buzzword that describes the perception of an organization as an employer. These perceptions have been recognized as one of the key strategies for companies to attract and retain qualified and experienced employees in an increasingly competitive environment. With the expansion of the global market and advances in communications technology, some industries are fighting for talent everywhere. As companies continue to apply value-added policies and develop production capacities, human resources management and skills become a key competitive advantage.

So why develop the employer’s brand? In today’s competitive market, associated with the rising costs of finding and hiring qualified personnel, wouldn’t it be great if the public perception of your business, your personality and culture made potential employees look for you? This is what the employer’s brand can achieve for your business. Using your employees as your best advocates and brand ambassadors requires that the entire organization accept and disseminate information that your business is the core of the future career of your potential employee. However, training or strengthening the employer’s brand does not happen overnight and is not the result of a single action but the results are certainly worth it.

The benefits of participating in such a program are countless. In conditions of increasing scarcity and increasing competition for skilled workers, those companies that are respected in the business community will have no problem attracting and retaining high-quality staff. These employees, thanks to their experience and knowledge, can achieve tangible results for the company by increasing productivity and final results. In addition, small organizations can also benefit from participating in the employer’s brand by becoming the “preferred employer” when people sacrifice short-term income and higher salaries offered by larger competitors for rewarding careers.

The ultimate goal of any employment brand initiative is to attract, attract and retain quality talents. This means creating and strengthening an organizational culture that builds trust between leaders and employees and mobilizes those workers who support the mission and vision. This means focusing on creating positive experiences throughout the employee’s life cycle, so that when external opportunities arise, you decide to stay in your company.


At Fuel, we are passionate about the employer’s brand, advertising recruitment and recruitment. So much so that we have created our agency around these disciplines. We take the classic model of full service agency and apply it to recruitment communications.