A few years ago, business owners saw commercial spaces as just areas where they hold their operations. They rent a place where they set up their facilities and serve their clients. Sometimes they hold special events there such as parties and get-togethers. However, they only see their spaces via one perspective and that is through the transactional lens.
Business trends are changing these days due to the emergence of social media. Establishments now have high regard for user experience as an essential element in successful operations.
Physical space has now become a platform for companies to represent their brand and business. Commercial spaces in particular are now being transformed into places where customers can experience what a brand offers and enjoy it to the fullest.
The question is, how does commercial interior design contribute to representing a brand or business? Below are some of the most obvious ways:
- Work productivity.
Since businesses are infusing user experience in their operations as part of customer service, commercial spaces are now being designed to promote employee productivity.
This is due to two reasons. First, customers intend to stay longer in commercial spaces even after completing a transaction. They utilise these spaces for social interactions such as holding meetings with others or doing a specific task as a group. This is true for companies under the hotel and restaurant business, whose spaces are beginning to accommodate coworking activities too.
Second, customer makeup has become diverse due to the presence of online and mobile orders. On-call shopping assistants are now part of a business’s customer demand. Business owners now have to create spaces that boost the productivity of their employees, particularly those who do the groundwork.
Commercial interior design in Singapore now looks into creating spaces that promote productivity and motivation, which cater to both customers and employees. This type of ambiance adds more credibility and reliability and these are traits that businesses want to imbibe.
- Client engagement.
Another way in which commercial spaces are used to represent an organisation’s quality of business is by creating environments that foster client engagement.
Potential clients now go beyond collecting business cards and checking out customer reviews when looking for a company to partner with. They now also look into the company’s premises such as its office or stores.
Commercial spaces, therefore, are being used to represent a business in such a way that they invite potential clients over. It’s not only about being a conducive environment; space itself should speak about the company and the quality of service (or product) it provides.
For instance, a law firm with outdated interiors, rundown room partitions, and cluttered desks does not look credible for clients. On the other hand, a law firm with a well-lit receiving area, cubicles where employees can work on their cases with the least nuisance, and a private conference room where clients can talk about their concerns creates an image of integrity, confidence, and quality of service.
- Character consistency.
Character consistency meanwhile applies to businesses that operate in multiple branches. These include salons, restaurants, and even hotels.
Commercial interior design in Singapore likewise looks into promoting consistency in style, space utilisation, and décor of a brand’s premises. This is to ensure that the brand presents the same image while operating in different locations. Character consistency promotes long-term brand recall, not to mention attract a wider audience due to the business’ presence in various parts of the metro.